Weekly Magazine THE STAR

Blooming-up [14-06-07] Daum, Kakao announce merger

2014.09.11 00:07 조회 수 : 105


Blooming Article
Daum, Kakao announce merger
May 26th, 2014
Edited by Ms. Na-hyun Jeon

 Daum, Korea's second-largest Internet portal giant, announced Monday that it had decided to merge with Kakao, the country's top mobile messenger service provider, through a stock swap. 

“The deal could offer a new business opportunity to the both companies,” an anonymous stock analyst said. 

Daum Communications has sought to go mobile as a way out of the doldrums. Kakao has also wanted to secure more diversified contents for new revenue beyond its game platform, its dominant income source. Daum said it would hold a joint news conference with Kakao in this afternoon to announce the merger. 

Once the two firms are combined, a new tech giant is expected to debut, with about 3 trillion won ($2.9 billion) market capitalization, posing an apparent threat to Naver, the nation’s biggest portal company, industry watchers predicted.  

The market value of the unlisted Kakao is estimated at around 2.3 trillion won. The value of listed Daum Communications currently stands around 1 trillion won.  Daum has recently been struggling as it failed to catch up with the mobile trend amid sluggish growth in online advertising revenues.  

Meanwhile, its rival Naver made a breakthrough by successfully launching its Line mobile messenger in the global markets. Daum’s mobile messenger MyPeople failed to attract the same level of attention from local users.  

In terms of mobile application downloads, Kakao Talk is a domestic market leader, beating the Google Play store and Naver apps.  “Despite the success in its main business, Kakao has an interest in the Internet portal business as the company has an initial public offering planned for next year. The company needs to find new income sources to give confidence to investors before the stock listing,” a source said.  

Kakao’s game business has recently started to slide. The number of users declined to around 18 million early this year, compared to over 20 million last January. The company hasn’t made much progress yet in other contents businesses such as Kakao Story or Kakao Group.

Word Check
● swap [ˈswɑːp] : [NOUN] an act of giving or taking one thing in return for another   thing ; a trade or exchange
● doldrums [ˈdoʊldrəmz] : [NOUN] a state or period in which there is no activity or    improvement
● amid [əˈmɪd] : [PREPOSITION] in or into the middle of
● sluggish [ˈslʌgɪʃ] : [ADJECTIVE] moving slowly or lazily


1. What is the main idea of the article?

2. Have you ever used Kakao's Kakao Story, Kakao Group or Daum's MyPeople? What do you think the reason that these applications couldn't gain popularity among people?

3. What action will Naver, the nation’s biggest portal company, take against this merger? Share your opinion.